Situation Analysis, Assignment Example | Topics and Well Written Essays - 1000 words

Situation Analysis, - Assignment Example The sales for coffee have kept on increasing over the last decade despite a time of financial downturn. This is because this is a beverage that has a lasting demand among the community. Therefore, the main purpose of my business plan is to provide people with a place to enjoy their coffees, beverages and certain food products in, so that they are attracted by the quality and creativity that I have attempted to bring about with the help of my plan. (Weitzman, H. 2006) Target Market I wish to provide the age bracket of 14-28 years a place, so that they are able to come, relax and enjoy good food and coffee, and at the same time, get their work done, meet their friends and just have a bit of change away from home. I feel I will be able to carry out this project very well since I have excellent interpersonal skills and also a very dynamic personality. Market Description Expansion and diversification is what will keep the spirit of my firm alive. In the future, I plan to move on to supply ing my products not only to those who visit the coffee house but also to others with the help of stationed trailers in different parts of the city, and/or expanding the unit of my coffee house in order to create a chain of such businesses. I will be able to generate a large amount of employment as well with the help of the core team that I do employ, apart from which I will also be hiring a small group of people to do my research and development. Slowly and gradually, the coffee house is also likely to attract older people as they can also sit and work and enjoy a different kind of meal or desserts that are not really found elsewhere. Therefore, I aim to bring about product differentiation within my venture in order to attract more customers. It is also very essential that while beginning a venture one must think about how to market it. It is given that a ready market is already available, which includes the buyers of the product and thus the entrepreneur needs to think of ways of m aking the product reach the potential customers. (Hawes, Daryl) This brings us to the advertisement and publicity in terms of the marketing mix that the venture will be popularized by. I am only making use of word of mouth and internet mediums in the beginning, and later will move on to making use of the print media. In the future, I do hope that my venture is therefore successful and I am able to with all that I have planned; carry out a business of a coffee shop while keeping all the barriers in mind and trying to overcome them at the same time. This will hopefully bring me at par with the leading coffee business in the world today and put me on the top. Competitors and Products I am aware that there are many competitors in this industry such as Starbucks. If I follow the same strategy as those competitors, my business will fail. Therefore, in this business I would like to focus on quality rather than quantity and keep the business small at the beginning and eventually expand the business in the future. (2009, Fortune Magazine) SWOT Analysis Strengths Aviano Coffee has already been established well in another country which will give me the opportunity and chance to bring it to the people of the UAE easily. I have a number of friends within the age bracket of the target market, and thus have spoken to them regarding what

Midterm Exam Essay Example | Topics and Well Written Essays - 1750 words - 2

Midterm Exam - Essay Example determining the number of hours, number of physicians visited etc. rather than implementing the acts of Pharmmedix, makes them independent contractors thereby eliminating employer-employee relationship. Therefore, if the legal provisions stated above holds, there is no employer-employee relationship existing between Pharmmedix and the sales staff because the staff solely performs their duties based on their discretion. Thus, I will advise Pharmmedix to go ahead and pursue the case because the employees have no legal ground to bring a suit against him. Therefore, he has no liability for any damages in terms of benefits to the employees because their relationship is that of employee and independent contractor. The EEO Act that was established under the Civil Rights Act of 1964 prohibits particular forms of workplace discrimination based on age, disability, color, race, sex, etc. Section 503 of the 1973 Rehabilitation Act restricts contractors and sub-contractors of the Federal government from discriminating against persons with disability by requiring them to undertake affirmative action for any individual with the disability in all the aspects of employment. In addition, ADA & Section 503 Fact sheet, prohibits discrimination of persons having a wide a range of physical and mental impairments, substantially limiting their activities like seeing, hearing, walking, breathing etc. (U.S. Department of Labor, n.d.). Therefore, based on the aforementioned provisions of the Acts, I will advise Homer Sparkey to take legal action against Very Cool Music for summarily rejecting him because of his age and physical disability. Therefore, I will rule the case against Very Cool Music and demand that they pay damages to Homer Sparkey or they unconditionally absorb them. The Occupational Safety & Healthy Act 1970 stipulates that employers must ensure their workplaces are safe for employees to